article reposted from search engine roundtable
by barry schwartz
This week in search we had yet another big Google algorithm update that
seemed more black hat focused which was named the Fred Google Update.
Google said that they do weigh different ranking signals differently based on
query and searcher. Google AMP is still not a ranking factor. Google said
keywords in URLs are overrated. Google's John Mueller explains why some
publishers may not want to link out. Google may drop featured snippets over
typos. Google said YouTube embeds may slow down your page speed.
Google is sending new notifications for AMP URLs that are wrong. A new
Google page rendering tool is coming soon. Google sent out a survey on how
SEOs use the site command. Google AdWords upgrades click to call ads.
Google AdWords is still showing emojis. Google is testing a new recipe user
interface and a video carousel in the search results. Google top stories shows
related picks now. Google feedback form was updated. An SEO dares asks
which Googler banned their site. Paul Haahr has been with Google for over 15 years now.
That was this past week in search at the Search Engine Roundtable.
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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on Google + and read his full bio over here.